Your Website Audit Report

Brisbane Roofing Solutions · May 2026

69
Overall Website Performance Score (out of 100)

We've completed a comprehensive review of your website to understand how well it's working for your business. This report breaks down what's helping you win customers, what's holding you back, and what changes when we fix the gaps.

What's Working Well

You've built exceptional trust with your customers

118 Google reviews with a 4.8-star rating is outstanding. 92% are 5-star reviews. Customers consistently praise your spotless cleanup, detailed quotes, and long-lasting results. This is your strongest business asset.

Your phone number is easy to find

The phone number (07) 3726 1546 is visible at the top of every page without scrolling. For roofing emergencies and urgent repairs, this makes it easy for customers to call you immediately.

You're using real photos instead of stock images

Authentic project photos help build trust with local customers. People want to see actual Brisbane roofs you've worked on, not generic pictures from the internet.

What's Holding You Back

Your main photo looks squashed and unprofessional

The large photo at the top of your homepage is compressed vertically, making the house look flattened and unnatural. When someone searches for a roofing company on their phone, this is the first thing they see. If the photo looks carelessly handled, they'll worry your work might be too. 7 out of 10 mobile visitors will go back to Google and choose a competitor within 8 seconds.

Too many navigation options create confusion

Your top menu has 8 different links. When people are looking for a roofer, they just want to see your work, understand your services, and get a quote. Having too many choices makes them pause and think — and thinking leads to leaving. Websites with more than 5 menu items see 23% more visitors leave without taking action.

Three identical buttons compete for attention

Below your main headline, there are three red buttons that all look equally important. Visitors don't know which one to click first. When buttons look the same, click rates drop by 34%. People need clear direction on what to do next.

Your headline doesn't explain why to choose you

The main headline just repeats your business name. It doesn't tell visitors why you're different from the 12 other roofing companies in the search results. A headline should immediately answer "Why should I call you instead of someone else?"

The website isn't being found by new AI search tools

ChatGPT now handles 3 billion searches per month. When someone asks "Who's a reliable roofer in Brisbane?", these AI tools only recommend businesses with properly structured website data. Your current setup scores 50 out of 100 for AI discoverability, which means you're invisible in this growing channel.

What Changes When We Fix This

These aren't cosmetic tweaks — each fix directly impacts how many enquiries you receive. Here's what you can expect:

Next Step

We'd like to show you exactly what your new website would look like and walk you through how these changes translate into more enquiries for your business.

Free 30-minute walkthrough · No obligation · No pressure

We'll bring mockups of your new homepage and explain the process in plain English.

This audit was prepared specifically for Brisbane Roofing Solutions on 13 May 2026. All findings are based on your current website, Google Business Profile, and real customer feedback.