Your Online Reputation is Strong
You've built something valuable over the past 20+ years. Your customers consistently praise your spotless cleanup, detailed quoting, and quality work that lasts. This is the foundation that brings people to your website.
What your customers say:
"It's been eight months since our roof was painted, and it still looks brand new."
"They left the area spotless with no overspray whatsoever."
"Quote was very detailed and a fair price offered."
The good news: you're already getting clicks from Google. The challenge: your current website isn't making the most of those visitors.
What's Holding You Back
When people land on your website, they make a decision in about 8 seconds: call you, or try the next company. Right now, several things are working against you in those critical first moments.
Outdated Design Reduces Trust
Your website uses design patterns from 2012—heavy shadows, dark red navigation bars, and dated visual effects. Research shows that 30–40% of visitors will assume a business with an outdated website might not be actively trading, and they'll leave to find a competitor with a more modern presence.
You're Invisible to New Search Technology
Your website is missing the structured information that Google and AI search tools (like ChatGPT) need to recommend local businesses. When someone asks "Who's a reliable roofing company in Brisbane?", you're not showing up in those answers—even though you have 119 five-star reviews. This is like having an unlisted phone number when everyone's using directory assistance.
Google Can't Tell What You Do
The browser tab title for your website doesn't clearly state your services or location. This is one of the biggest factors Google uses to decide what searches to show your site for. It's a quick fix, but it's costing you rankings right now.
Your Contact Form is Too Long
You're asking visitors to fill in 9 fields before they can request a quote. Industry data shows that every extra field reduces the number of people who complete the form. The standard for local services is 3–4 fields. You're likely losing 15–25% of potential enquiries just from form friction.
Competing Buttons Create Confusion
Your homepage shows two identical red buttons side-by-side—"Request a Quote" and "Emergency Roofing"—and they look exactly the same. When visitors can't tell which action to take, many choose neither. Clear visual hierarchy drives action; identical buttons cause hesitation.
Mobile Page Speed is Slow
Google rates your mobile site performance at 54 out of 100. Most of your visitors are on phones with patchy reception. A slow site means people give up before the page even loads, especially if they're comparing multiple roofers at once.
What Changes When We Fix This
More Calls from Google Search
When your page titles clearly state what you do and where, and Google can read your business details properly, you'll rank higher for the searches that matter: "roof restoration Brisbane", "roof repairs near me", "metal roofing Brisbane". Higher rankings mean more clicks. Better trust signals mean more of those clicks turn into calls.
Higher Conversion from Visitors to Enquiries
A modern, clean design tells visitors you're actively trading and professional. A single clear call-to-action button removes decision paralysis. A short, simple contact form (name, phone, brief message) removes friction. These changes typically lift conversion rates by 20–40%.
Visibility in AI Search
ChatGPT now handles over 3 billion searches per month. When someone asks for roofing recommendations in Brisbane, AI tools look for structured business information. With the right technical setup, your 119 five-star reviews and 20+ years of experience become data the AI can cite and recommend.
Trust Credentials Front and Centre
Right now, your website shows your ABN but doesn't mention insurance, warranties, or industry certifications. Potential customers check for these before they call. Making them visible removes a common objection before it forms.
You Keep Your Google Rankings
Your current site has 78 pages and 16 years of history with Google. We don't throw that away. Every page that's already ranking gets a direct redirect to the equivalent new page, so your search visibility transfers intact. You get a modern site without losing the SEO equity you've built.
Next Step: 30-Minute Walkthrough
We'll show you exactly what a new site would look like for Brisbane Roofing Solutions, walk through how the fixes above would work in practice, and answer any questions you have. No sales pressure, no obligation.
If it's a fit, great. If not, you'll still walk away with a clearer picture of what's possible.
Phone: (07) 3276 1546
Email: matthewkiata@gmail.com